The World Ski & Snowboard Festival (is North America’s largest annual winter sports and mountain culture festival, held in Whistler, British Columbia. As a Graphic Designer for the event, I created a suite of promotional and on-site materials that captured the energy of the week-long celebration of skiing, snowboarding, music, arts, and mountain culture. The cohesive, high-impact design system helped drive attendance and created a memorable visual identity that reflected a vibrant mountain scene.