Peak Petal is a conceptual direct-to-consumer fragrance brand that captures the crisp, wild scent of the Revelstoke mountains. The challenge was to create a premium, nature-inspired identity that feels luxurious yet deeply connected to place. I designed a complete packaging system featuring custom illustrated tin lids with mountain silhouettes and four distinct scent color palettes. I have also built a clean, immersive website using CMS with dramatic mountain photography, scent storytelling, and seamless shop integration.